CPAs: Making Sense of What Comes Next
Learn more about our new communications campaign aimed at showcasing the value, role, and impact of a modern CPA.
Understanding the role of today’s CPAs
Today’s CPAs provide insights and advice that help their companies and clients make informed decisions and improve their financial future. They are partners who think critically and manage dynamic challenges related to business strategy, the economy, finance and tax.
CPAs provide their companies and clients with data assurance and help shape key operational and planning decisions —from staffing and product development to investment opportunities, tax strategy and big-picture planning.
CPAs are making sense of what comes next.
We’re helping build awareness of the dynamic nature of the CPA profession and promote interest among future CPA candidates. We’re also making sure that business leaders see the true value of CPAs as trusted, strategic advisers.
Share on social to promote the campaign and build awareness!
Social Posts
Help us spread the word! Share our campaign social posts or craft your own. Don’t forget to use the hashtag #MakingSenseofWhatComesNext.
Social Banners
We’ve created LinkedIn and Facebook banners to put a spotlight on the dynamic nature of the modern CPA. Click to download!
Campaign handouts
Headed to a meeting or event? Use our campaign handouts to inform your audience about the critical role of CPAs.
Join the campaign!
Interested in helping to change the image of today’s CPA? We want to put a face on the modern CPA – and we'll do that through stories and profiles and articles. Will you work with us by sharing your story?
Join the campaign!
Meet today's CPAs
CPAs are problem solvers, dynamic thinkers, financial advisors, risk managers—the list goes on. Hear from CPAs as they share personal stories about what it really means to be a CPA and their journey.
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